Smart CPA is a smart bidding strategy from Noviclick that will help you to get as many conversions as possible at or below the target cost-per-action (CPA) you set. This means non-profitable sites will automatically be blacklisted for your campaign. Please note that you need a working postback so we can track your conversions. When you select the Smart CPA strategy we recommend to set your CPA around 70%/80% of your cpa

How does it work?

Our system will automatically blacklist a site id after it has spent 3 times the CPA goal without any conversion in the last 30 days.

When do you use it?

We recommend to use it for every campaign. It’s an easy method for blacklisting bad site id’s automatically.

How do you create a CPA campaign?

When creating a new campaign you can select at the pricing model section “Smart CPA” . Fill in your CPA price and your CPC bid and this new advertising model is activated.

We recommend everyone to use smart CPA because it’s an easy method and our system will automatically blacklist bad site id’s for you.