Adsterra vs Noviclick: A comprehensive review

Welcome to our in-depth comparison of Noviclick and Adsterra, two popular online advertising platforms. In this article, we will review the features, ad formats, targeting options, reporting and analytics tools, payout and revenue share models, and customer support of both platforms. Our goal is to help you make an informed decision on which platform is the best fit for your advertising and publishing needs.

Ad formats

Both Noviclick and Adsterra offer a variety of ad formats to cater to different advertising goals and preferences. However, there are some key differences that set Noviclick apart from Adsterra.

Noviclick ad formats

  • Push Notifications (Classic push)
  • Inpage Push (On page push)
  • Popunder
  • Generated traffic (Time on page or Pageview traffic)

Adsterra ad formats

  • Popunder
  • Inpage push (Social bar)
  • Native Ads
  • Video Ads
  • Display Banners

While Adsterra offers a wider range of ad formats, Noviclick’s focus on high-quality ad formats ensures a better user experience and higher engagement. Additionally, Noviclick offers advanced optimization and targeting options for each ad format, allowing advertisers to maximize their campaign performance.

Targeting options

Targeting is a crucial aspect of any advertising campaign, and both Noviclick and Adsterra offer a range of targeting options to help advertisers reach their desired audience.

Noviclick targeting options

  • Category (Mainstrea, adult)
  • Geo-location (country, region, city)
  • Device (desktop, mobile, tablet)
  • Operating system
  • Browser
  • Browser language
  • Carrier/ISP
  • Time of day
  • Blacklist and whitelist sites + Custom site bids

Adsterra targeting options

  • Geo-location (country, region, city)
  • Device (desktop, mobile, tablet)
  • Operating system
  • Browser
  • Carrier/ISP
  • Connection type
  • Dayparting (specific time of day)

Noviclick’s advanced targeting capabilities provide more granular control over the audience for each ad campaign, allowing advertisers to reach their ideal customers more effectively. This level of control leads to higher conversion rates and a better return on investment (ROI).

Fraud Detection and Traffic Quality:

Both Adsterra and Noviclick place a strong emphasis on traffic quality and fraud detection. Adsterra uses its fraud detection system, which filters out fake traffic and bots. Similarly, Noviclick is known for its advanced in-house fraud detection system that ensures advertisers get real, high-quality traffic. What Noviclick offers extra however is automatic refunds for suspicious traffic. This can save advertisers a lot of cost on non converting traffic, thus increasing the ROI.

Reporting and analytics

Effective reporting and analytics are essential for monitoring and optimizing advertising campaigns. Both Noviclick and Adsterra provide reporting tools and analytics features that help advertisers understand campaign performance and make data-driven decisions.

Noviclick reporting and analytics

  • Real-time reporting
  • Detailed campaign statistics
  • Conversion tracking
  • Optimise campaigns straight from the stats page
  • Set custom bids per site id from the stats page
  • Transparent insight into suspicious traffic % and refunded money

Adsterra reporting and analytics

  • Real-time reporting
  • Detailed campaign statistics
  • Conversion tracking

Noviclick’s comprehensive reporting tools provide advertisers with more insights into their campaign performance, and enable them to optimize their campaigns more effectively. Adsterra’s  customizable reporting dashboard allows advertisers to tailor their view of the data to their unique needs and preferences.

Customer support and account management

Customer support and account management services are crucial for ensuring a smooth and successful experience for both advertisers and publishers. In this section, we discuss the customer support and account management services offered by both Noviclick and Adsterra.

Noviclick customer support

  • Dedicated account managers for every user, available via Skype or Telegram
  • Email support via email and live chat
  • Comprehensive knowledge base and FAQs

Adsterra customer support

  • Personal account managers
  • 24/7 customer support via email
  • Blog articles and case studies in both English and Spanish

At Noviclick we believe in helping every user, new or experienced. Dedicated account managers  support ensure that advertisers have access to expert guidance and assistance whenever they need it. Adsterra offers a broad scala of blog articles and case studies. This helps both advertisers and publisher to extract the most value out of their campaigns without needing an account manager. Adsterra’s approach can also help users find new monetisation ideas and marketing utilities.


In conclusion, Noviclick offers a compelling alternative to Adsterra for advertisers looking for high-quality ad formats, advanced targeting options, comprehensive reporting tools, and exceptional customer support. Adsterra might have higher volumes overall whereas Noviclick chooses quality over quantity. While both platforms have their own unique strengths, Noviclick’s commitment to transparency and user experience sets it apart as the preferred choice for many advertisers. However we would not advise against simultaneously Adsterra too.

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