To make a good working affiliate campaign it must meet a number of standards. In this blog post you will find some useful tips for a well-functioning affiliate marketing campaign.
Advertising campaign:
- Separate campaigns for desktop, mobile and tablet.
- Separate campaigns for GEOS (more control and spread the budget more fair)
- Test multiple creatives!
- If possible.. test multiple offers
- Use our traffic tokens and install the postback
- Use freq cap (1/24) to start with
- Always use a prelander! Don’t run directly to the offer.
- If you can whitelist! Always create a whitelist next to your normal campaign
- Always try different kind of bids (low, medium, high). Quality can depend on the bid
Advertisement:
- Use emoji’s in the headline for improving CTR
- Use spytools! See what’s working
- Don’t copy paste from spytools but make a better original version
- Headline + images are very important and make sure they fit well together.
- Creative + prelander + offer it should all be in one style
- Always move into the customers mind and think why they should click
- Split test different images with the same headline
Prelander:
- Fix the right hosting (loadtime of your prelander is very important)
- Don’t use many plugins or scripts on your prelanders (keep it as clean as possible).
- Always move into the customers mind and think why they should convert
- Headline + images are very important and make sure they fit well together.
- Cal out the visitor (you/your/etc.)
- Show a CTA button or link above the fold
- Give people enough reasons to click through the prelander
- Keep it simple!
- Key elements: Social proof, show benefits, trustworthy, authority, urgency (limited time)
- Relevance between ad, prelander and offer
- Reponsive, check every screen size! Don’t make a prelander based on desktop only.
- For sweepstake offers. Don’t make the flow too easy. Let them play a quiz (around 3 to 6 questions) or add other interactive elements like a small game so they have to put some effort in it before they win!